3.4 million Australian women are in perimenopause or menopause right now. 70% say they feel dismissed by their GP. The federal government just committed $793Mto women's health — the largest investment in Australian history.
HerMidlife is the first fully integrated platform built for this moment. Launching 30 May 2026.
The Problem
Midlife women's health has been systematically overlooked by the healthcare system, by employers, and by technology. The data is staggering — and so is the opportunity.
Women who say their GP dismissed or minimised perimenopause symptoms
Women who want personalised midlife care but don't currently receive it
Women who say perimenopause symptoms affect their job performance
Estimated annual earnings lost by Australian women due to untreated symptoms
Jean Hailes Foundation, 2023
The Market
Currently in perimenopause or menopause, actively seeking support
Senate Select Committee on Menopause, 2024
Australia's broader midlife women's population
ABS Population Estimates, 2024
Projected to reach $27.4B by 2030 at 6.9% CAGR
Grand View Research, 2024
Global venture capital into women's health in 2024
PitchBook / FemTech Analytics
TAM
3.4M women
Australian women currently experiencing perimenopause and menopause symptoms — the total addressable market.
SAM
~1.5M women
Women actively seeking care, education, or telehealth solutions today. At an average annual wallet of ~$1,000 AUD per woman, this is a ~$1.5B AUD serviceable market.
SOM
0.5% = ~$7.5M ARR
Capturing just half a percent of SAM within 3 years is a realistic beachhead. Bull case: 2% capture = ~$30M ARR by Year 3.
Why Now
For the first time, Australian policy, capital, and public awareness are aligning around midlife women's health. This is a once-in-a-decade market window.
Albanese Government's landmark 5-year Women's Health Package — the largest in Australian history
2025–26 Federal Budget
Women who accessed new Medicare menopause health assessments in the first 12 months
MBS Online, 2026
Mandatory accredited menopause training requirements for Australian GPs today
Senate Inquiry Report, 2024
Menopause formally recognised as a workplace health issue for the first time in 2025
Australian Government, 2025
The Solution
We combine what today lives in five separate places — your GP, your psychologist, your pharmacy, your wellness apps, and your friend group — into a single, continuous, doctor-led experience.
Every consultation is led by a clinician trained in perimenopause, HRT, and midlife health — not triaged by algorithms.
Clinical care, emotional support, education, community, and continuous follow-up — in one place, not scattered across apps.
Symptom tracking, personalised insights, and longitudinal care — designed to support women for years, not just a single visit.
Corporate wellness programs that help employers retain midlife women — addressing the $17B annual workforce loss head-on.
Where We Are
We're building in the open and going to market with a free community event in Point Cook, Victoria — the moment Australia sees HerMidlife for the first time.
30 May 2026
First free community event in Victoria. Doctor-led education on perimenopause, mood, sleep, and hormonal health. The public launch of the HerMidlife brand.
Q2–Q3 2026
Book-a-doctor functionality launches nationally. Medicare-backed assessments and personalised care plans for women across Australia.
Q3 2026
First enterprise wellness partnerships — workplace education, symptom screening, and care navigation for midlife employees.
Q4 2026
Symptom tracking, patient community, follow-up care loops, and AI-assisted insights. Beginning the transition from single visits to longitudinal midlife care.
The Team
Two practising clinicians and a seasoned product leader — united by the belief that every Australian woman deserves to be heard.
Meet the FoundersThe Ask
We're meeting mission-aligned investors ahead of our 30 May launch. If you believe Australian women deserve better — let's talk.
Her Midlife · Empower · Educate · Transform