Over 1 billion women will experience menopause by 2025. 70% say they feel dismissed by their GP. The federal government just committed $793Mto women's health — and the demand for real care has never been greater.
HerMidlife is building the integrated platform this moment requires — starting with the open, sourced reference layer that is already live.
The Problem
Midlife women's health has been systematically overlooked by the healthcare system, by employers, and by technology. The data is staggering — and so is the opportunity.
Women who say their GP dismissed or minimised perimenopause symptoms
Women who want personalised midlife care but don't currently receive it
Women who say perimenopause symptoms affect their job performance
Estimated annual global workforce productivity lost to unmanaged menopause symptoms
Newson Health Research, 2023
The Market
Women entering menopause annually worldwide — a rapidly growing health market
WHO, 2025
Women globally who will experience menopause by 2025, per WHO estimates
World Health Organization, 2025
Projected to reach $27.4B by 2030 at 6.9% CAGR
Grand View Research, 2024
Global venture capital into women's health in 2024
PitchBook / FemTech Analytics
TAM
3.4M women
Women globally experiencing perimenopause and menopause symptoms — an enormous, largely unserved market.
SAM
~1.5M women
Women actively seeking care, education, or telehealth solutions today. At an average annual wallet of ~$1,000 per woman, this is a ~$1.5B serviceable market.
SOM
0.5% = ~$7.5M ARR
Capturing just half a percent of SAM within 3 years is a realistic beachhead. Bull case: 2% capture = ~$30M ARR by Year 3.
Why Now
For the first time, global policy, capital, and public awareness are aligning around midlife women's health. This is a once-in-a-decade market window.
Global venture capital invested in FemTech and women's health platforms in 2024 alone
PitchBook / Rock Health, 2024
Median duration of vasomotor symptoms — a multi-year care relationship, not a single transaction
SWAN cohort, JAMA Internal Medicine 2015
Menopause training is mandatory in medical school curricula globally — a gap driving demand for specialist platforms
Menopause Society, 2024
Countries have now introduced workplace menopause policies or legislation — the regulatory tailwind is building
Global Workforce Policy Review, 2025
The Solution
We combine what today lives in five separate places — your GP, your psychologist, your pharmacy, your wellness apps, and your friend group — into a single, continuous, doctor-led experience.
Every consultation is led by a clinician trained in perimenopause, HRT, and midlife health — not triaged by algorithms.
Clinical care, emotional support, education, community, and continuous follow-up — in one place, not scattered across apps.
Symptom tracking, personalised insights, and longitudinal care — designed to support women for years, not just a single visit.
Corporate wellness programs that help employers retain midlife women — addressing the $17B annual workforce loss head-on.
Where We Are
We're building in the open and going to market with a free community events and digital outreach — the moment the world sees HerMidlife for the first time.
Q2 2026
HerMidlife goes live. Doctor-led education on perimenopause, mood, sleep, and hormonal health. The public launch of the HerMidlife platform.
Q2–Q3 2026
Book-a-doctor functionality launches globally. Evidence-backed assessments and personalised care plans for women everywhere.
Q3 2026
First enterprise wellness partnerships — workplace education, symptom screening, and care navigation for midlife employees.
Q4 2026
Symptom tracking, patient community, follow-up care loops, and AI-assisted insights. Beginning the transition from single visits to longitudinal midlife care.
The Team
A founder with deep technology expertise and a conviction about women's health — united by the belief that every woman deserves to be heard.
Meet the FounderThe Ask
We're meeting mission-aligned investors as we move from reference layer to care delivery. If you believe women everywhere deserve better — let's talk.
Her Midlife · Empower · Educate · Transform